Agro Economist- An International Journal
Category - Editorial
Download PDF
Title:
Contents
Abstract:

Contents AgroEconomist December 2016

Category - Research Article
Download PDF
Title:
Analysis of Resource Use by Paddy Growers of District Etah of Uttar Pradesh
Abstract:
A three-stage sampling technique was adopted for selection of block, villages and paddy growers. The district Etah was selected purposively for the research work. From the list of the total number of the farmers of the each village, a sample of 100 paddy growers (the farmers having 20 percent and above area under paddy in their cropping patterns) was selected and stratified into 3 farm size groups viz. 70 marginal (0- 1 hectare), 19 small (1-2 hectares) and 11 large farmers (2 and above hectares) indicates that the number of milch animals decreases with the increase in farm size. The number of draught animals maintained by marginal households is higher than that of small and large size farms. The number of milch animals is lower in each category than that of draught animals. The investment on land, in percentage term, is 87.17 percent, 86.94 percent and 87.15 percent in marginal, small and large farms respectively. The percentage of total investment in livestock on marginal, small and large farms size group comes to 9.01 percent, 8.12 percent and 7.38 percent respectively. The value of land is highest on all categories of farms followed by the value of livestock, agriculture implements and irrigational structures.
Category - Research Article
Download PDF
Title:
Cause Importance and Cause Familiarity of the “Aashirvaad-Boond Se Sagar Initiative” of ITC in Jammu City
Abstract:
The present study is an investigation of cause related marketing initiative “Aashirvaad-Boond Se Sagar” of Indian Tobacco Company Ltd. The Agri-business companies are increasingly undertaking the CRM initiatives (a type of CSR), wherein these companies have a scope of undertaking social causes along with achievement of their marketing objectives. Therefore, through this study an attempt has been made to understand consumer perception towards such campaigns. For the same, it was undertaken to study the cause familiarity and cause importance of ITC’s- “Aashirvaad-Boond Se Sagar” initiative. The second objective undertaken was to analyze the input of cause familiarity and cause importance on attitude towards the brand and further in the third objective the impact of attitude on purchase intentions was studied. The present study was undertaken in the Jammu City and the data was collected from 200 consumers of Aashirvaad brand. Sequential Sampling was used to collect the data through survey method. The data collected was analyzed using Descriptive Statistics and Regression Analysis. The result of the study indicated that the respondents were of the opinion that ITC has promoted an important cause, but the familiarity to the same was somewhat low. There was a clear indication from the analysis that cause familiarity and cause importance have a significant impact on the attitude towards the brand and also the attitude thus formed through CRM initiative further leads to enhanced purchase intentions. Thus signaling the overall effectiveness of the CRM initiative of ITC’s Aashirvaad brand.
Category - Research Article
Download PDF
Title:
Evaluation of Performance of Different Japanese Quail (Coturnix Coturnix Japonica) Varieties
Abstract:
The study was conducted to assess three varieties (CARI, PES and WB) of Japanese quails (Coturnix Coturnix Japonica) during the growing and laying periods. In this trail, 360 quails consisting of three varieties each 120 quails were distributed in three treatments with six replicates each consist of 20 chicks. The diets were prepared iso-nitrogenous and iso-caloric. The performance and egg production parameters were studied from 0 to 22 weeks of age. There were no significant differences (P> 0.05) found on body weight gain, feed consumption and feed conversion ratio among varieties from 0 to 6 weeks. The age at first egg was found to be early in the CARI variety 43days. The peak egg production level (79.83±0.64%) during fourth laying cycle in the PES at the age of 18-22 weeks followed by CARI (71.62±0.62%) and WB (49.28±0.43%). The results of the present study indicated that, the three varieties performance and production were significant there was no difference.
Category - Research Article
Download PDF
Title:
Exploring Business Opportunities for Reitzel Products in Jammu and Kashmir
Abstract:
The present study investigation entitled “A study of new business opportunities for Reitzel Products in Jammu and Kashmir” Hugo Reitzel offers a full range of the highest quality condiments, mustards, oils and dressings. A creator by vocation, Hugo Reitzel constantly introduces new specialties, driving the market towards more innovation and even higher standards of quality and customer satisfaction. The study was carried out on the basis of primary and secondary data. The present study has been conducted in Jammu and Kashmir to identify the market potential of the company, ten prominent hotels has been selected from each city. Thus in total 20 samples have been drawn from the study area. The study used Henry Garret ranking technique for knowing the preference towards food stuff in streamlining company’s base to market its products. The study revealed that the Indian food stuff has occupied 1st rank, Chinese 2nd rank, Italian 3rd rank, Germany 4th rank, Spanish 5th rank, and French 6th rank in terms of preference respectively and thus streamlined high demand of the Reitzel products in the markets at Jammu and Kashmir. Out of 20 hotels, 16 were using Jalapenos (80.0 per cent) and rest of them are not using jalapenos and in case of Gherkins 12 are using (60.0 per cent) in Italian food. In Chinese food, out of 20 hotels, 17 were using Jalapenos (85.0 per cent) and 5 were using Gherkins (25.0 per cent) and in Indian food out of 20 hotels, 12 were using Jalapenos (60.0 per cent) and 15 were using Gherkins (75.0 per cent).
Category - Research Article
Download PDF
Title:
Extent of Adoption of Hybrid Rice and Factors Affecting its Adoption: A Micro Study of Marginal and Small Farmers
Abstract:
The study was conducted on fifty farmers comprising 33 marginal and 17 small farmers located in five villages of Kanke block of Ranchi. The study revealed that adoption level of hybrid rice was nearly 98 per cent on the sample farmers. However, farmers of both groups were very inclined in adoption of hybrid rice on their farms. The reason was mainly due to high yielding capacity of hybrid rice in respect to local varieties and even also improved varieties of rice. The study further revealed that area of hybrid rice on the sample farmers was positively associated with size of operational holding and fund available with the farmers for meeting the expenditure involved in adoption of hybrid rice on the farms.
Category - Research Article
Download PDF
Title:
Growth Performance of Fish Production in Jharkhand
Abstract:
This study is based on the secondary data collected from department of fishery, Government of Jharkhand. The growth rate of fish production from 2001-02 to 2014-15 was estimated through linear equation, which reveals that the annual production of fish was near about 19 % per annum as compound rate. The projection of fish production by 2020 in the state is also estimated on the basis of production of fish over periods and by 2020 the state would be able to produce nearby 1.6 lakh tons, which would be nearer to per capita requirement in the state. This enterprise will certainly improve the nutritional status of state as well as income of fish producers.
Category - Research Article
Download PDF
Title:
Magnitude and Incidence of Agricultural Indebtedness in Bihar
Abstract:
In Bihar, the inadequate saving and poor access to institutional credit institutions, the majority of farmers rely on noninstitutional credit. In Bihar the proportion of indebted farmers increased but the institutional indebtedness declined and non-institutional indebtedness increased in Bihar. With regard to farm size-wise indebtedness (institutional and non-institutional) revealed that the majority of marginal farmers (86.9%) are indebted which declines with the increase in the farm size. Agricultural loans granted by commercial banks also increased from ` 325 crore to ` 1916 crore during the period however, their share in total institutional agricultural credits in Bihar increased from 59.31 per cent to 64.19 per cent during the last 7 years. The performance of the co-operative has not been satisfactory since its agricultural credit portfolio increased by about two fold and its share in agricultural credit flow declined from 26.64 per cent in 2001 to 9.11 per cent in 2006-07.. Per hectare agricultural loan disbursement increased from ` 882 in 2000-01 to ` 4814 in 2006-07 in Bihar whereas it increased from ` 3386 to ` 11363 at national level during the period (Table 10). Despite the best efforts the institutional financing agencies could provide per hectare quantum of loan in Bihar in 2006-07 which was achieved at national level in 2002-03. The agricultural loan is not only inadequate but there is skewed disbursement of loan in different agro-climatic zones of Bihar. Analysis of Agricultural credit data revealed that the Growth in agricultural credit was higher in Bihar (31%) than the corresponding growth achieved at national level (26%) during 2001-02 to 2006-07. It was mainly due to lower base of agricultural credit for Bihar.
Category - Research Article
Download PDF
Title:
Knowledge of Dairy Farmers about Improved Animal Management Practices
Abstract:
The investigation was carried out with 200 dairy farmers of Jalgaon district of Maharashtra. Ten villages of Jalgaon district of Maharashtra were selected and from each village 20 respondents were selected randomly. The information on socioeconomic status and knowledge of improved management practices were collected through personal interviews of the respondents. It was found that, 29 percent of farmers were medium category followed by (27 percent) small category, (23 percent) marginal, (14.5 percent) large and only (6.5 percent) farmers belonged to landless, categorise. Middle age group farmers were highest followed by young age and older age group. It was observed that majority of the farmers were educated upto primary school level. Correlation of socioeconomic characteristic with knowledge revealed that age of dairy farmers, family size and annual income was positive but non-significant. Education, land holding, social participation, and source of information of dairy farmers were positively and significantly correlated. An animal herd size of the farmer had very weak and nonsignificant correlation with knowledge of improved animal management practices. Risk orientation attitude had negatively and non-significant correlation with level of knowledge of improved dairy cattle management practice. Socio-economic profile of the dairy farmer influences the knowledge of improved animal management practices.
Category - Research Article
Download PDF
Title:
Socio-Economic Features of Intermediaries and Transaction Pattern of Agricultural Commodities in Narwal Mandi, Jammu
Abstract:
Narwal Mandi, Jammu – one among the three fruit and vegetable terminal markets in Jammu and Kashmir (the other two being Parimpora, Srinagar and Nowpora, Sopore) and is situated in the southern area of Jammu city. The research incorporated both the primary as well as secondary data collection methods. In the research 26 carrying and forwarding agents were selected through purposive sampling for the collection of primary information with the help of structured schedule and the secondary information was collected from Directorate of Horticulture (Planning and Marketing), Jammu and APMC Narwal, Jammu.
Category - Research Article
Download PDF
Title:
A Study of Consumer Awareness and Perception towards Shopping of Fast Moving Consumer Goods in Jammu Region
Abstract:
The study examines the current scenario and prospect of FMCG online products in Jammu by analyzing or knowing the consumer awareness and perception of consumers towards online shopping of FMCG products and identification of key influencing factors on online shopping purchase behavior. Descriptive type of research was used for conducting of research. The present study was carried out in Jammu city with the aim of understanding the consumer awareness, perception and key factors influencing online shopping purchase behavior. Convenience sampling technique was used to collect the primary data by filling up the 150 respondents. The result of the study revealed that in the sample area that the majority 80 per cent of the respondents were male and 20 per cent were female, 89 per cent respondents using a credit card, 67 per cent FMCG shoppers use online payment transactions respectively. 46 per cent respondents are indulging in the practice of shopping online FMCG products respectively. The result depicts that the most influential factor for buying through internet was observed as save time factor by 36 per cent respondents. The result regarding the FMCG Online Shopping showed that maximum 45 per cent respondents are satisfied. The result also depicts that 52 per cent respondents are aware of the FMCG Online products.
Category - Research Article
Download PDF
Title:
Analysis of Resource Use Efficiency in Wheat Cultivation in Etah District of U.P.
Abstract:
Wheat is an important food grain crop of north India of the winter season and provides staple food to its population. With respect to area and total production, Uttar Pradesh occupies the first position in both area and production of wheat in the nation. In Uttar Pradesh, Etah is one of prominent wheat producing district in Uttar Pradesh and is situated in the north-east of the Agra and bounded by Aligarh and Mainpuri districts. A two stage stratified random sampling was used in the study for the selection of villages and wheat farmers. Cobb-Douglas production function model has been fitted to work out the efficiency of various factors employed in the production process. It was found that in all farm categories, the regression co-efficient for human labour was observed highest followed by that of seed, irrigation and manures and fertilisers and that indicated the highest response for per unit increase in Human labour on output and lesser for other variables. The sum of the regression coefficients ( Σbi) was more than one showing an increasing return to scale on all categories of farm .